Keyword Research : Its Importance and Use

When it comes to online marketing, keyword research is one of the important aspect that every one has to consider. By undertaking this very important detective work,you will not only get to learn which terms and phrases to target with SEO but you will also get to know more about your customers in total. The usefulness of keyword research therefore cannot be ignored.

By doing an accurate keyword research on your industry, you can know and predict and shift in demand, you can also respond to changes in market trend.This very information can allow you to produce products, services and the content that web searchers are already actively looking for.Keyword research therefore gives you a low entry barrier in understanding the motivations of consumers in virtually every niche.

The major points you need to remember when starting your keyword research and should be your guiding principle is the fact that you always have to aim for realistic Keywords that will guarantee your conversion in your Niche market.You do not have any business ranking for keyword like “Real Estate” or “Bushiness” which are normally geographically tied to a location.What good it will serve you for your local company in Thailand to rank internationally for keyword “Real Estate”? unless lets sat,there is prospect to expand your market globally.

In researching on keywords,there is the head,torso and tail keywords to be considered.The head keywords are one or two words that are general and also pulls amazing number of searched per month.A keyword like “Business” is one such example.To rank for a term like that is almost next to impossible but only possible with very huge budget.

Torso keywords are two or may be three words keywords that have much less searched per month.This actually means less competition.For example,the term “business magazine” is the torso. Here the tail can come out to be a three or more words keywords in the form of “New York Business Magazine”. Bear in mind that the last one bears the smallest number of searched,but rather targets a specific area or niche and may bring a highly targeted traffic.

Head keywords though may seems to have the greatest number of searches per the individual basis,over 70% of all the searches made,is from long tail keywords or dozens of long tail keywords.This will cause a more serious traffic to your website with much less effort. This in a way serves as the theory behind keywords which allows you to do a small but aim big.

To really ensure that you have the maximum possible coverage for your keywords,you may want to use any available source of customer data you can find.These will be the region of your own knowledge,you should be aware of at least one important word that your product or service is associated with.Talk first to your customers and see if they in a way associate and words or phrases with your products and services and finally check your competitors website for more such keywords.

Do not limit yourself to only one keyword tool but meddle with other search engines like Google Keyword planner Tool, Wordtracker, Keyword Discovery, Overture etc.Google keyword planner tool for instance can give you keywords,related to your website.You can do this by selecting the appropriate tab and this will pull out a wide selection of phrases that real people have typed in.

You can take advantage of wordtracker and keyword discovery’s free version of keyword research tools. They give you a list of keyword phrases with your embedded keyword their system also provides estimate of keyword popularity but there is a minimum subscription fee of about 50$ for a complete access to full data.

By using wordtracker,your data will be pulled from meta search engines whilst keyword discovery obtains data in an entirely different manner.Bear in mind also that overture doesn’t use exact results as well,so it may be used only as described above.

By considering the tools mentioned above,it is prudent if you are running a low budget to start with the free version of WordTracker because,their system seems to offer enough data to sift through.This is followed by Google’s External Keyword Tool which offers lots of related words and phrases!

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