Domain Name -Selection and Prepration

Blog domain names can be assigned to the default designation of the server of your domain or, you can buy a domain Domain names and internet conceptname and the servers identity will not appear.

What exactly are you talking about? … you say.

OK. Lets look at our options.

Suppose if we have a blog hosted on Blogger, then the name will shown as

The word “blogspot” is the trade name for Blogger hosted blogs, and its inclusion in the URL shows everyone that this is a Blogger blog. As long as the title you want to give your blog has not already been taken, there is no cost for this blog or for the title. The same would apply if you chose to use, the URL in that case would include “wordpress” or one of two other selections that WordPress offers. WordPress will give you up to 3 blogs for free.

Choosing the right domain, or “title” for your blog is important. It should have relevance to the topic upon which you will be blogging. Lets take this blog and another one I put up quite some time ago as examples.

The Second blog is SEO Training blog. This I put up a few years ago. The intention here was that I wanted to use the word SEO Training as an analogy to educate people about search engine optimization. The content carries some information about seo training in which I include on page and off page tutorials along with Google Major Algorithms. I publish a newsletter by the same name and some of its content gets published on this blog.

The choice of SEO Training it turned out was poorly thought out. Originally this blog was devoid of any ads, then as I developed some Internet Marketing smarts I decided to monetize this site with Google Adsense.

While the title and word embody a powerful imagery on personal development, Google does not take to imagery too well. Even though I chose to allow Google Adsense for content, when Google went crawling through my blog, the first thing it picked up was SEO and for the longest time the type of ads that were posted on this blog had to do with SEO, Search Engine Optimization and On page and off page courses and services, which of course had many things to do with my content. Visitors who came to this blog certainly had much interest in SEO and so the ads were start being clicked and income started from Google. It has only been recently that the ads have turned more towards content rather than the title. I saw many ads related to Search Engine Optimization.

Rule No. 1: Blog Title should be relevant to your topic.

The second blog I want to call your attention to is this one. Once again when I put this blog up in November, its intent was somewhat different from what I have since turned it into. I and a number of my colleagues bought a program called Rip2 It. While it was promoted as a turnkey system that was as easy as ABC, many of us were having difficulties with the A B Cs and my intention was to post my progress through this program and in Internet Marketing. If you read the summary above under the title, you will understand the original direction or purpose of this blog.

Each December I review the year and make adjustments for the coming one. As I looked at this blog, I thought it could serve a better purpose, not just for a small group of people who were on the Rip2 It program, but to a larger audience who were just starting in Internet Marketing. It was then that I thought about setting out the step by step process of creating a blog. I have since decided on a different title, but will leave the current one up for a while so that readers understand what I mean.

Rule No. 2: Decide on the purpose of your blog.

An example of a good blog Domain: There is no question about it. This is a blog on Mercedes Benz, the content supports it. But where are the ads? The purpose of this blog is to support and point traffic towards its website We’ll talk about that later.

I strongly recommend that you check and see if the title of your blog is available as a dot com domain name, that is without the word “BlogSpot” or “WordPress” showing up in the URL. WHY? So you have full ownership of the name.

Someone I know started a travel blog. He called it Travel Sapien. Its a Blogger hosted blog. As travel blogs go this one is somewhat unusual and over time began to draw traffic. Someone checked to see if the dot com URL was available, it was and it was bought. Here is what happened:

My friend’s blog URL published address: and after an year ago his Competitor bought and owned this published address:

Can you see the confusion that this caused the search engines? It took some finagling but my friend now owns the dot com domain name. people also thought that the second one is an official company’s site and my friend start loosing it’s audience.

Rule No. 3 : Buy the dot com URL name

ACTION ONE: Decide on the Title of your Blog.
ACTION TWO: Check availability of dot com URL, if available buy, if not, search for a different title/domain for your blog.


at last I can only say that follow the above guidelines to set up  good site with a perfect domain name. you can also join us to get more on domain name selection and on Internet Marketing.

Editorial Staff at DelhiCourses is a team of Digital Marketing Professionals led by Gaurav Heera.

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