A Brief Guide To Build A Conversion Magnet- The Best Landing Page

We live in the era, where Information, Communications, and Entertainment these three things have a big importance. Your better online presence is more necessary because you will firstly check out by the People then they will visit your store mortar. Therefore, what I found that it is extremely important to immaculate your website and landing pages.

In this article you will get in-depth knowledge that how to build effective landing pages.  

Before building your business, do a little bit of research in those areas where you are about to start your business. This research helps you to know about the mind set of your audience. Digital visitors usually use to spend very less time on any website, and quickly attracts towards something special. Capture this point and work over it.

1st Step- Think According To Your Audience

If you want to attract your audience, then you have to show them exactly what they need.  I have mentioned some of the points that explain why you need to think according to your audience.

  •  Differentiate Between What The Majority Wants Or Not

You know before reaching to you, your audience already researched about you online, you might be compared with other options available.  A person also tends to get opinions of their friends, relatives or even unknown persons reviews before they keep their eye on somewhere. The point of concern is majority of population is not ready to buy your product at the first time and majority of the people are not ready to buy yet when visiting your website for the first time.

Make sure that it’s easy to navigate everything easily on your website & if your website contains all enough information about the product or service your visitor wants from you. Moreover, website design is also very important & it should be attractive but make this your second priority.                                                                                                                                             

  • Building Trust Is Time Consuming

Usually, the audiences are not ready to trust the unknown brands & it’s really not good if they don’t want to trust your brand. Therefore, the best solution for this problem is offering a free trial for some days just to build trust.

It is good if your website is giving them a provision of offers like try before you buy. Free offers always attract visitors to give a try & this process also have a proven record for maximize conversions. It will surely make your audience confident about your brand & they will go for a buy as well.

Hence building trust is a time-consuming process but, if goes successfull then you’ll definitely win the game.

  • People Always Give Attention To Attractive Things

Today’s generation doesn’t want to do a little work for getting information. If they don’t find you useful, they’ll simply land into another website. So during posting content, always think what you can do to make your content informational.  Because your audience is not willing to search what you are missing. Say for example if someone is searching for a party wear dress, a picture of it along with the price tag is enough to believe how the dress looks like. But if somebody is searching for a Digital Marketing Course then you’ll have to provide all the important information in a textual manner along with the images.

In simple words, images are must to draw the attention of a customer but proper content is also required to make them engaging. And the rest of the information like best price, refund policy, customer reviews comes under secondary things.

  •  Audience Needs a Friction Free Experience

It’s good to slice the information in 2 or 3 pages. Usually, we avoid filling the information like name, address, phone no, and email id, city debit/credit card details. And fortunately, it compels us to abandon the site.

Don’t you think by diving this information in steps would be easy for your customers to navigate your website.

  • People Don’t Read They Scan

Keep this point in your mind that people will not waste their time by reading word to word. Therefore, it is essential to add relevant points with, appropriate headings, images, and videos, so it will become easy for the audience to scan quickly.

  • People Want Quick Answers For Their Blocking Questions

During decision making usually, our mind starts making questions about the particular product.   Also in the real world when you go from shop to shop, you have a lot of blocking questions in your mind. You ask the salesman those questions and get clarifications based on which you make your decision to buy or not to buy from that shop. Similarly, in the virtual world, you have multiple blocking questions. Hence, you find FAQS on the website to solve all the common queries a customer may have. And if they have further concerns they can use the helpline provision on the website to satisfy their concerns.

2nd Step- Use Pop-Up Pattern In An Effective Manner

These pop-ups will can work effectively for you.

  1. Use A Pop-up In The Top CTA- Call To Action- if your pop-up is almost on the top then it will show notice to the visitors when they visit your website. You can attract most of the population through the use of these pop-ups. Although it is a good method to generate leads but not effective for those people who are visiting your website for the first time.

Make your pop-up pattern in intervals and it should be eye-catching. Top of Pop-up opt-in- never ask your customers to commit their experience with your website during the starting of your customer’s journey. Sometimes it could turn to be a bad user experience.

In order to save your website from this bad experience, arrange the display of your pop-ups. One must take care of certain points before a pop-up is shown. It’s good if pop-ups show when a customer has gone through the content. If a customer revisit your website then show a pop-up after 2-3 visits.

3rd Step- work in order to influence others according to the priorities

The key to influencing the behaviour of your website visitors’ user flow and online persuasion. I have already mentions some important points that you should keep in your mind if you want good conversion through landing pages. But there are some other effective point that would help you to work in a good manner.

  1. Problem-Solving – your landing page must be clear for which problem it is created and how differently it solves the problems of a customer in the competition. Your customers are very quick they want a solution in one line. So your content should be short and in an attractive headline, upfront toward the customer’s problems…
  2. Good Product Description – Your product explanation should be in points with attractive headlines. This will build a clear picture in the mind of your customer.
  3.  Demo Video Ad- Why it is important now? The question is this. Let me explain this in an easy way, the exact picture of your product should be shown in the demo video ad and also placed in the landing pages. If your demo video ad is attractive then it would catch the eyes of your customers and shows how the product looks like.
  4. Customer’s reviews –  Language that you are using affects the users if not understandable, ask the customers for their reviews and use the language that is appropriate for your customers will reinforce the good image of your product in customer’s mind.
  5.  Clear the Cost- The cost of the product should be clear and stated in the upfront. Other charges by doing payment through debit card, delivery charges that should state next. This will help you to build trust with your customers.
  6. Policies and other risky issues- All the terms and conditions should be mentioned if the product is not liked by the customers after delivery. Like Refund policy, time taken for delivery etc. must be mentioned, it would make the clear picture that what type of deal it is.

FINAL WORDS – By showing concern towards the issues of your customers, you can easily build a good relationship with your customer. Make your work an opportunity for the customers and proper call to action will definitely help you to get good conversion rate from your landing pages.

Editorial Staff at DelhiCourses is a team of Digital Marketing Professionals led by Gaurav Heera.

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