Because SEO Reselling sounds like a very easy business just like how bloggers and online writers describe it, most aspiring Resellers thought that planning and researching are unnecessary to the business since the Provider has already done this part, and all they have to do is to resell the service to their chosen localities and niche. Therefore, what they usually do is skip the “hard” part, which is the planning and researching, and jump straight into the “fun” side, which is the reselling itself.
But having a SEO Provider to “provide” us the SEO business doesn’t mean we don’t have to plan anymore. As Resellers, it is our sole and main responsibility to get acquainted with our future business partners (the end clients), and doing such requires extensive and serious planning. We should always remember that our SEO Provider would only give us the right to “resell” their business, but never will they execute the reason why they actually hire the resellers in the first place, which is to find end clients in different niches and markets to expand their business.
Also see : How To Build An SEO Strategy in 2018
Research and planning for startup resellers
Most of the time, startup resellers are always empty handed and clueless where to start their newly acquired business. They have no idea where to begin, and the concept of planning and researching seem an additional burden to them.
So what’s the point of research and planning? Just like any other businesses out there, your initial take on learning about your target niche would help you know how they understand their industries, how they think and behave as a business, and how they treat their products and customers. You will need these things in formulating your own White Label SEO programs, promos, and marketing gimmicks. These things are actually the key to being a unique and exceptional startup Reseller.
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Start it online
The easiest, fastest, cheapest and most convenient way of jumpstarting your research is still through the Internet. Yet researching on the Internet does not mean relying on Google and Yahoo! alone. Expand you research from regular search engine search to email utilization, social media investigation and comprehensive on-site research.
There is nothing more personal and efficient than asking it directly to the business owner itself. Directly emailing companies about their products, services would help you understand how they treat their services and customers. Their reply could help you analyze how they think as business owners, and it could help you formulate right reselling approach when you eventually present your SEO business to them. Unfortunately, not all companies devote time in answering “aspirant’s” queries on email, especially when it comes to their company secrets and strategies. However, there are still companies today that allocate time in direct email questions because they know that ignoring such might harm their online reputation.
Social media investigation.
Almost every business today has its own social media presence. Using your own business social media account, study how businesses deal with their social media marketing, SEO, and online reputation. See how they promote their products and how they deal with online followers and supporters.
Comprehensive on-site research.
We all know that most companies today will not give and reveal their secrets on their social media sites and websites. But having a serious look on their products, services, and even business goals will help you understand the business’ priorities. Knowing their priorities would make you determine the perfect SEO plan for them.
Also see : How to On Page SEO of Your Website
Hope these tips will help you getting your way and you can also join our Digital Marketing Course in Delhi for more.