How To Build An SEO Strategy in 2018

If you are running website/ blog or you are planning to start your own blog the most important thing that you will have to consider is the SEO. If you want to get success in online world then you have to pay attention towards SEO strategies. No online business can grow without SEO so this should be at the top of your priority list. Although, you should pay attention towards the services that you are offering the products that you are selling but if you will not pay attention towards SEO then you will not be able to get enough traffic to boost you sales at all. There are 3 easy tips that will be helpful for you to build your own successful SEO strategy. If you will follow these 3 steps then it will become easier for you to get success online.

Also see : SEOMoz’s Awesome Free Ebook – SEO : The Free Beginner’s Guide

1) Assess your Current Situation

Everyone wants to succeed in whatever they are doing and since you are going to start an online business so you would also like to succeed in running your business. No business can survive without proper goal setting and if you want to set goals for your business then you have to analyze the current situation of your business. Since we are talking about SEO here so it is important for you to analyze that where you are standing right now according to your SEO strategies. Keywords play and important role in SEO. It would be right to say that SEO industry is nothing without these keywords. So, your success lies in the successful execution of your targeted keywords. How do you know that which keywords you should be targeting? It is quite simple as there are many keywords research tools available. You can use these tools and analyze what is required by you to succeed in your SEO strategy.

You may like to read : How To Improve SEO of Your Company’s Website

2) On Page SEO

You definitely want your content and webpages to be found by people on the internet but if you haven’t provided the required information then nobody will be able to see what you are offering in your website. Once a person searches for something or keyword on the internet, he/ she is presented with SERP (Search Engine Results Page). He can see a list of websites that are providing information about his requested keyword. A search engine will show the title of your webpage, the description and the URL. So, these are those parts of your website on which you have to work properly. If you will not do proper on page SEO then you will not be able to rank high in search engine results.

Also see : How to On Page SEO of Your WordPress Blog

3) Back links

If you think that you can succeed online without proper back links coming to your website then you are wrong. The more backlinks you will have for your website the more you will climb high in search engine ranking. You should build relationships, contact with people who are working on your own niche and exchange backlinks with each other. In this way, you will start growing with the passage of time.

Editor’s Pick for you : Things to Keep in Mind While Off-Page SEO

Hope these tips will help you and you can also join our SEO Course or Complete Digital Marketing Course to know more.

16 thoughts on “How To Build An SEO Strategy in 2018

  1. Without solid on-page,backlinking will cost you time and money to achieve your business goals…The last activity should be based on staying updated concerning google’s SEO factors

  2. hello there and thank you on your info ? I?ve definitely picked up anything new from proper here. I did on the other hand expertise a few technical points using this site, since I skilled to reload the web site a lot of occasions previous to I may just get it to load properly. I have been thinking about if your web host is OK? Now not that I’m complaining, however sluggish loading circumstances occasions will often impact your placement in google and can injury your high quality ranking if advertising

  3. I believe the main priority of commenting is to establish yourself. If you can do so and also incorporate a link to your website (meaning your website provides additional value to the blog’s readers, then it makes sense. Let me know what you think.

  4. Some people dismiss backlinks as a ranking factor, but they couldn’t be more wrong. Even without knowing it, they only rank because of backlinks. You could do it without if the niche has null competition, but what niche is like that anymore?!

  5. Well, if you only start SEO, it is better to consult some professionals and they will help you to choose the most effective ways to promote a site. If you do SEO yourself for the first time you can make crucial mistakes which are hard to correct.

  6. You need to decide first what you wish to achieve as a business, you can then accordingly plan your SEO strategies to fulfill your business goal.

  7. I think the first step is to create a decent site and then submit it to some directories and then work with keywords which make 50% of all SEO. As soon as you choose the right keywords you need to work with links creating them from various sources.

  8. Both on and off page seo should be considered all the time. On site or page seo is fairly fast and easy. It’s the off page or site seo and building backlinks that can be time-consuming and never ending.

  9. As always, perfectly accomplished Gaurav! I’m loving your detailed views in this guide .

    Re: video for SEO — For on-page SEO, embedding a video clip can increase dwell time and user-engagement metrics. Nonetheless it still may seem like Google does not give much importance as to what is obviously when you look at the video audio and even though they could auto-generate closed captions. SEO + video continues to be heavily under-weighted in Google’s algo imo. Would you agree?

  10. Thanks Jhanvi. Yes that is totally right. I dont presume Google puts much importance into what you say in the video that’s embedded.

    It’s more about growing UX signals.

  11. For SEO first step is keywords research.Second step is on site optimization.From 2011 because of Google panda update ranking policy of site has completely changed. Good and relevant links are juice for the SEO campaign.

  12. Agreed. That will be still kinda strange in my opinion as video and audio are becoming increasingly important over the past a long period (along with images) — which Google has got the technology to comprehend — but does not connect with their ranking algo.

    That leads us to believe, that although it has zero or near to zero weighting within their algo for 2018… Perhaps by 2020 or 2025 it’ll have heavier weighting?

    Kinda the exact same story with social signals… Their weighting is really so low, but importance to normalcy human beings is really high. One client can’t genuinely believe that Google does not look at the actual traffic getting into a website (referral, direct, etc) and therefore this has zero impact on ranking. He has got a reasonable point, and I also can hardly reveal to him why this is certainly actually the way it is.

  13. Hi Sir,
    Awesome posting of course. Extremely informative in fact.
    Machine studying is crucial aspect for search engine these days. The option with Machine Learning is its protocol is getting improve over-time along with more information. We do not find out completely what the algorithm seems life. We could effortlessly meditate Dwell Time and CTR is very essential factor as you mentioned it.

    Its much better for webmasters to embrace the modifications and jump ahead in direction of 2018 and wish for much better achievements with your assistance and help!

  14. This truly is that method it must be. Not pretty sure if everybody is listing to you however but continue preaching it result in you are dead upon.

    Ranking nowadays includes a lot more you need to do alongside significant and practical content than SEO juju link crazy back linking strategies and spending ones time on keyword density and other practical things.

    Ensure that your website is created perfectly and submitted to the Search Engines with no blunders. Then organically create and publicize your content and the website traffic will certainly come.

  15. Great post! These trendy strategies will definitely bring success to the website by increasing ranking on Google in 2018.

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