Hello one and all, good to be back and provide more info that can hopefully help you all out! This is the next series of Blog posts that this kind Blog owner has agreed to host for me. Now I don’t want to get into anything advanced right away, so I want to provide info for those of you that are still passing the beginner stage can use as well!
On site optimization is one of the only SEO techniques where you can almost directly measure results based on your actions. You have complete control over how you edit or change anything on your site. With Link building, links come and go, and generally speaking you cannot control the amount of links coming into your site. Changes on your own site should be considered just as important as those on other people’s sites.
Let’s give you some ideas on how you could optimise you Home Page, should we?
All examples need to be based around one area to make it easier, so lets use an Egypt Holidays Tour Operator, we are going to call it – Fly High.
Most importantly to kick off and probably the easiest way to work through your site is to start from the top and work down to the bottom!
Don’t have a massive Title Tag!
Example: Bad Title Tag:
Egypt holidays, Holidays to Egypt, Egypt Holidays, Hotels and Flights to Egypt
Why is it bad? First of all it is an extremely long title tag, breaching the 70 character limit. It is important to remember that spaces are also “blank” characters, so they take up space. It is also quite Spammy, you can quite clearly see the repetition, “Egypt Holidays” is an obvious target, and the Title Serves only a “list like purpose”. Try to create something that is beneficial for both SEO purposes and User aspects.
Example: Good Title Tag:
Egypt holidays: Great Deals on Holidays to Egypt | Travel Fly High
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Firstly, a shorter Title Tag and one that displays correctly in Google. The “Great Deals” aspect is a user pull or hook, but also has some influence on the SEO as well. Offering deals on holidays to Egypt could also pull in longer tail keywords. This Title Tag also incorporates the Tour Operator at the end (which gives your brand name more advertising across the web). As people remember what they see in your Title or skim it, they are likely to use it as a search term in the future. Also notice that the Egypt holidays term isn’t spammed, and only used twice, and not in repetition.
Yes, another important aspect of your website, some of you call it your Navigation bar, and some your on site menu. In any case it serves the same purpose. This is your road map for your customers, and although this is important, it is also so much more!
Your menu is also the way that search Engines crawl your website. This is the most important way of structuring your site so that it is easy to find all of your pages. Make sure that your pages are listed well, and that the anchor text is correctly associated to each page. So for an Egypt Spa holidays page, make sure the link is labelled “Egypt Spa Holidays”. This may sound stupid, but it is very important.
As I have said in a previous post it is important not to over do the amount of links on your home page, spreading the power form your home page is important, but you need to make sure that there isn’t too much power being distributed away from this main page. Make sure that your menu stays consistent throughout your site, and if you have any other pages that you want to link to from deeper pages just create a sub menu for that page. This way you assign a level on “importance” to pages throughout your site.
Also See : 8 SEO Mistakes You Should Avoid in 2017
On Site Copy
Remember the single most important factor on your site is the content! Don’t argue with me, yes it is! The text and images that you have on your page identifies what your sites purpose is, and what you have to offer the world. Without any content or just a load of jumbled up words, you wont ever rank for anything. Here are some very key and important things to remember when creating content for you site:
Remember that your website can house a multitude of different pages. Don’t use your home page as the hub for every single one of your key terms. Only use it for one, two or maybe three big terms, that provide your site with the bulk of traffic. Too many terms targeted on one page will be difficult to control, and spreading the power between them will not give you quite as much focus!
Ever heard of Keyword Density? Also very important, and although a lot of people know what it is they usually don’t know what to do about it. Here is a quick question for you:
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How Many times do you think you should repeat a keyword you are targeting in your home page content? In percent:
I asked a whole bunch of people this question, and the most common answers I got were A and B. Thankfully not that many people answered C, but don’t worry if you did, I will explain the problems here!
In essence it all depends on how much text you have on your site, and all this comes down to how many times you repeat your key phrase. However here are two block examples one with the Key Phrase “Egypt Holidays” repeated 10 % of the time and one of the 2 % of the time (you tell me which one you think is right):
Egypt holidays can be an enjoyable experience for your Family! Egypt Holidays offer both couples and families a wonderful experience and with Egypt holidays becoming more and more popular each year, it can be difficult to find the right Egypt Holidays that suit you. Try traveling with Fly High, on our very own Egypt Holidays as we try to provide you with the most fantastical Egypt Holidays around!
Egypt holidays can provide a wonderful experience for all the family! We at Travel High try to supply you with what your needs are, and give you the best holiday experience that any Tour Operator can offer! Our Egypt holiday deals are some of the lowest in the market, but we don’t trade your cheaper holidays for lower quality accommodation. At Travel High our Egypt Holidays keep prices down, but still give you the experience of a lifetime, in some of the most luxurious hotels in the country!
As you can see even a 10 % repetition of keywords in the content can look absurd, especially when you consider it is basically when you mention the keyword every 10 other words.
Your footer should realistically replicate the most important links from your Navigation bar, but include some other links that you require for “Site Map” purposes. For instance you may have a “Privacy” page or “T’s and C’s” page, that you may not want displayed on your main menu, but need somewhere on your site. This is where your footer can come in handy. Of course in the Footer you can also include your site map (Which I will go into more detail in a later post) here as well.
I realize that this may not be as advanced as some may hope, but it is a more in depth look into how you run and build your website. You can also join our SEO Course for more.